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Friday, September 05, 2008

We've made a mistake - we're only human.

You may have noticed this error in our new Wales Active magazine.


I looked after the production and print of the magazine and during the proofing process this mistake made it past four separate pairs of eyes, mine included. I suppose during the final proofing we all focussed on the spelling instead of the context.

Sometimes with all the proof reading in the world these things sneak through and I can only apologies to the good folk of Swansea Bay, Mumbles and Gower and to all those working hard to draw visitors to it's lovely coastline.

Of course we knew these three beautiful beaches are on the Gower Peninsula and not in Pembrokeshire.

Jon on our team lives on Gower and spends tons of his time windsurfing and paragliding in the area.

In short, it's a genuine error that I feel pretty awful about, especially as this has now escalated to be featured in the local press and BBC website.

My team mates have offered to take me out for a drink to regale me with tales of their own of marketing faux pas in the hope that it will make me feel better.

Better make it large one ;)
Beth

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